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by Nicky James-Baird January 19, 2026 7 min read
Table of Contents
Finding the right hair care can feel overwhelming. With so many products, trends, and promises, it’s hard to know where to start. Many people focus on hair type alone, or chase the latest trend, only to find that their scalp issues persist or their hair doesn’t improve. Holistic Hair care takes a different approach—one that starts with your scalp, respects your hair’s unique needs, and combines expert guidance with natural, effective formulations. Here’s what you need to know to make confident, informed choices for your scalp and hair health.
Holistic Hair was founded to provide more than just hair care products. We recognised that conventional hair care often focuses on surface-level results, missing the underlying needs of the scalp and hair. Our approach is informed by science, experience, and a passion for natural, effective solutions. As a brand, we prioritise transparency, sustainability, and a holistic philosophy that addresses not only hair and scalp, but also emotional well-being and confidence.
Learn more about our journey on our About Holistic Hair page.
Many hair care products focus on quick results or follow the latest trend. While these may offer instant cosmetic effects, they often fail to address the root causes of scalp issues or hair concerns. Hair and scalp are biological systems that require balance, nourishment, and an understanding of their physiology. Products created without expert guidance may temporarily mask symptoms, overload the scalp, or create cycles of dependency that can leave hair and scalp worse off over time.
This is why a scalp-first, trichology-informed approach, combined with carefully formulated products, provides long-term improvement and healthy, resilient hair.
At Holistic Hair, we take a holistic approach to hair care. This means addressing the scalp, hair, and well-being of our customers simultaneously. Healthy hair begins with a balanced scalp, which supports strong, vibrant strands. We also recognise the emotional impact of hair, which is why our philosophy encourages care routines that build confidence and satisfaction over time.
Trichology, the study of hair and scalp health, is at the heart of everything we do. Understanding the physiology of hair follicles, scalp balance, and hair growth cycles allows us to develop routines and products that address the real causes of common hair and scalp concerns.

Holistic Hair is co-owned by Nicky James-Baird and Jodene Fendall, both trained in trichology and expert formulation. Our knowledge ensures that every product supports scalp physiology, strengthens hair fibres, and works with natural hair processes rather than against them. This combination of education and practical experience sets our approach apart from brands created without expert insight.
Explore our trichology perspective further in our trichology blog.
Our products are powered by scientifically-supported plant ingredients. We stay at the forefront of natural hair care research to combine safety, efficacy, and sustainability. Each formulation is designed to support your scalp and hair health while delivering noticeable results, without relying on harsh chemicals or synthetic additives.
Learn more about our ingredient transparency and testing standards on our Ingredient Sourcing & Safety and Safety & Efficacy pages.

Holistic Hair is committed to sustainable and ethical practices. Our certifications validate our social and environmental impact and reflect our dedication to responsible business. These include:
Our customers can trust that every product is created with environmental responsibility, social fairness, and ethical sourcing in mind. For more, explore our Sustainability & Ethics Overview.
We actively support fair pay, ethical trade, and charitable causes aligned with our values. Choosing Holistic Hair means supporting a brand that values people, the planet, and responsible business practices.
Before you select shampoos, conditioners, or treatments, it’s essential to understand your scalp type. Scalp health directly influences hair growth, strength, and overall hair wellness. Whether your scalp is sensitive, oily, dry, or prone to dandruff, understanding your unique needs ensures you choose products that support balance and vitality.

Your hair type and texture influence how products work and which ingredients will be most beneficial. Identifying your hair as fine, medium, thick, curly, wavy, or chemically treated allows you to tailor your routine for the best results.

Our site navigation mirrors the diagnostic process: start with your scalp, then explore your hair type and desired outcomes. Each collection has been curated to guide you to the right products efficiently and confidently:
Once you’ve identified your scalp type and hair texture, selecting the right products becomes much easier. Holistic Hair organizes products into categories that reflect your needs, making it straightforward to build a complete routine:
Shampoos cleanse the scalp and hair, removing excess oils, buildup, and impurities. Choosing the right shampoo depends on your scalp condition. For example, if your scalp is sensitive or prone to irritation, a gentle formula is ideal, whereas dry scalps may benefit from hydrating and moisturising shampoos.
Holistic Hair Tip: Always match your shampoo to your scalp type first, not just your hair type, for long-term health.

Conditioners restore moisture, smooth hair cuticles, and protect strands from damage. Even if your primary concern is scalp-related, including a conditioner is crucial for overall hair resilience. Our conditioners are designed to complement your chosen shampoo and address hair-specific needs.
Holistic Hair Tip: Use conditioner from mid-lengths to ends to avoid weighing down the scalp, and select one matched to your hair’s texture and goals.

For simplicity and balance, our pre-matched sets combine shampoo and conditioner formulas designed to work together. This ensures your scalp and hair receive complementary support, reducing the need for trial and error. Conversely, if your scalp and hair have different needs, shampoos and conditioners can be mixed across ranges. For example, if you have an oily scalp but dry hair, you might choose a Sensitive or Pure shampoo and pair it with a Hydrating conditioner.
Holistic Hair Tip: Sets are ideal for those new to holistic hair care or anyone looking for a fuss-free routine.
Targeted scalp treatments, serums, and oils help address specific concerns like dryness, irritation, flakiness, or hair thinning. These products can be used pre-shampoo, post-wash, or as part of your regular routine to maintain scalp balance.
Holistic Hair Tip: Incorporate extra care products based on your scalp assessment for maximum effectiveness.

Our styling range allows you to achieve your desired look without compromising hair or scalp health. Products are formulated to protect strands, maintain hydration, and minimize damage from heat or manipulation.
Holistic Hair Tip: Apply styling products to mid-lengths and ends rather than the scalp to preserve natural balance.

For coloured or chemically-treated hair, protecting colour and maintaining hydration is essential. Our Quinoa Pro NPNF™ Colour Protect range helps preserve vibrancy while nourishing hair fibres, and our hydration-focused treatments support elasticity and smoothness.
Holistic Hair Tip: Pair your colour protection shampoo with the colour protect conditioner to maximize shine and colour longevity.

Convenient options like refills, travel products, and curated bundles make it easy to maintain your routine sustainably and consistently. This supports both environmental responsibility and simplicity in daily care.
Nutrition, hydration, and overall wellness complement topical hair care. Nutrients such as biotin, zinc, and antioxidants support hair growth and scalp balance. Staying hydrated and maintaining a balanced diet of good protein and leafy greens ensures your hair and scalp receive the full benefits of your hair care routine.
Explore our Hair Care Collections for targeted solutions.
Holistic Hair Tip: A nutrient-rich diet combined with proper hydration enhances the effects of your hair care routine and helps maintain long-term hair health.
Choosing the right hair care doesn’t need to be overwhelming. By starting with your scalp, understanding your hair type and goals, and selecting products guided by expert trichology insight, you can achieve lasting results. Holistic Hair combines science, plant-based formulations, and a commitment to sustainability and ethics to deliver products you can trust. With a balanced, informed routine, healthy, vibrant hair is within reach.
Find Your Balance with Holistic Hair
Explore our Hair Care Collections and Scalp Care Collection to find natural solutions tailored to your hair needs. Whether you’re managing excess oil, dryness, or both, Holistic Hair products exist to help you achieve scalp and hair harmony—naturally.
Nicky James-Baird is the Co-Owner of Holistic Hair, a premium natural hair care brand based in New Zealand. She holds a Diploma of Higher Associate Trichologist from the World Trichology Society in New York and a Diploma in Personal Care Formulating. Nicky brings together expertise in scalp and hair health with a commitment to sustainable, plant-based product development. To learn more about the Holistic Hair brand story, visit our About Us page.
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